Privacy Policy

Last Updated: October 2026

1. Introduction

South Florida Physical Therapy (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you use our website and services, including appointment reminders and other text messages related to your care, email communications, and website analytics tools. By using our services or opting into our communications, you agree to this Privacy Policy and our Terms and Conditions.

Information We Collect and How We Use It

South Florida Physical Therapy may collect information you provide when you contact us, request an appointment, complete a website form, or communicate with us by phone or text. This may include your name, contact information, appointment-related information, and the contents of your communications. We use this information to respond to inquiries, coordinate appointments, communicate about your care and appointments, and provide patient care and related office support. Our handling of patients’ health information is also described in our separate Notice of Privacy Practices.

2. Information We Collect

Contact information

We may collect your name, email address, phone number, and mailing address when you submit forms, book appointments, request information, or otherwise provide it to us.

Communications data

If you opt in, we collect your messaging preferences and maintain records of consent and opt out activity related to SMS and email communications.

Usage and device information

We may use cookies, pixels, and analytics tools to collect information about how you use our website. This may include your IP address, browser type, pages visited, and interaction data.

Appointment and service data

If you schedule appointments or use our services, we may collect details associated with those interactions.

3. How We Use Your Information

We use your information to:

  • Provide requested services and customer support
  • Send appointment confirmations and reminders
  • Send SMS and email communications that you have explicitly consented to receive
  • Improve our website using analytics
  • Maintain compliance records related to consent and opt outs
  • Protect our business and users, including fraud and security monitoring

4. Cookies and Tracking Technologies

We use cookies and similar technologies to personalize your experience and understand how our website is used. You can control cookies through your browser settings. Some features may not work correctly if cookies are disabled.

5. How We Share Your Information

We do not sell your personal information. We do not share mobile phone numbers, SMS opt-in data, or consent information with third parties or affiliates for marketing or promotional purposes. Mobile information may be shared only with service providers that deliver our text messages or support our office operations, solely to perform services on our behalf. Analytics tools do not receive mobile phone numbers or SMS opt-in data. We may share information only in the following limited circumstances:

Service providers

We may share information with trusted vendors who help us deliver services, such as SMS and email delivery, customer support tools, scheduling tools, and analytics providers. These providers may only use information to perform services on our behalf.

Legal and safety

We may disclose information if required by law or to protect the rights, safety, and security of South Florida Physical Therapy, our users, or others.

Business transfers

If South Florida Physical Therapy is involved in a merger, acquisition, or asset sale, information may be transferred as part of that transaction. Any successor will be required to honor this Privacy Policy.

6. Your Choices

SMS opt out

You can opt out of SMS messages at any time by replying STOP to any message. After you send STOP, we will send a confirmation message and you will no longer receive SMS messages unless you opt back in.

Email opt out

You can unsubscribe from emails by clicking the unsubscribe link in the email.

Access and correction

You may contact us to request access to, correction of, or deletion of your personal information, subject to applicable law.

7. Text Messaging Privacy

If you choose to receive text messages from South Florida Physical Therapy, we use your mobile number and your consent to send appointment reminders, scheduling updates, and replies to your inquiries. We do not send promotional or marketing text messages. We may use a messaging service provider to deliver messages on our behalf. We do not sell mobile opt-in information, and no mobile opt-in information or text message consent will be shared with third parties or affiliates for their marketing or promotional purposes. Message frequency varies. Message and data rates may apply. Reply STOP at any time to opt out, or HELP for help. Consent is not a condition of receiving care.

8. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is fully secure, so we cannot guarantee absolute security.

9. Children’s Privacy

Our services are not intended for children under 13 and we do not knowingly collect personal information from children.

10. Updates to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted with a new Last Updated date.

11. Contact Us

If you have questions about this Privacy Policy, contact:

South Florida Physical Therapy

224 SE 9th St

Fort Lauderdale, FL 33316

Phone: 954-256-9052

Email: info@soflopt.com

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